Analysis of Marketing Strategy and Development Trend of Vibration Motor Industry in Ruijin City

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Analysis of Marketing Strategy and Development Trend of Vibration Motor Industry in Ruijin City

author:xiaoE date:2020-01-06 13: 09

　　The motor is equipped with a set of adjustable migraine blocks at each end of the rotor shaft, and the centrifugal force generated by the high-speed rotation of the shaft and the migraine block is used to obtain the exciting force.Oscillating motors are widely used in industrial sectors such as hydropower construction, thermal power generation, metallurgy, and light industry.The oscillation frequency of the oscillating motor is large, and only when the oscillating force and power are properly matched can the mechanical noise be reduced.There are six classifications of oscillating motors by starting and running methods, and by working speed.

　　Vibration source three-phase asynchronous motorIt is a universal excitation source for all kinds of oscillating machinery.Such as vibration screening machine, anti-blocking of the silo, etc.It can be widely used in electric power, building materials, grain, coal, mining, metallurgy, chemical industry, light industry, foundry, railway, cement, port waiting industry, and is welcomed by broad users across the country.

　　Industry experts pointed out that during the "Tenth Five-Year Plan" period, due to the rapid development of the national economy, the output of small and medium-sized electrical machinery products has a plan for increasing ups and downs compared with the original "Tenth Five-Year Plan" guidelines.Relevant calculation data indicate that the output of general-purpose products has increased the most, and other derived special-purpose motor products have also increased significantly, such as variable frequency motors, elevator motors, submersible motors, injection molding machine motors, permanent magnet synchronous motors, and communication servo motors. Wait.

　　Research intent:

　　After in-depth analysis of the current situation and existing problems of the oscillation motor market in Xinxiang City, some improvements and solutions are proposed, aiming to promote a more scientific and healthier development path for oscillation motor marketing in Xinxiang City, thereby driving the rapid development of oscillation occupations in Xinxiang City. .

　　The basic idea:

　　Based on the analysis of the marketing environment of the vibration industry, the focus is on the expected analysis of the oscillation motor market. The SWOT analysis method analyzes the advantages, disadvantages, opportunities, and threats of the oscillation motor market in Xinxiang City, pointing out that the oscillation motor marketing market is currently facing The most important issue, and proposed improvement methods and corresponding implementation methods.

　　According to occupational calculations, the total industrial output value (current price) of the entire electrical machinery industry in the previous year reached 161.7 billion yuan, an increase of 46.0% year-on-year, and product sales revenue reached 156.1 billion yuan, an increase of 43.8% year-on-year. A surprisingly significant development has been achieved.Among the 2010 companies of the Small and Medium-sized Motor Branch, 56 companies have maintained an increase in profit year-on-year, with an increase of 42 million yuan, an increase of 51988%.In the meantime, most companies rely primarily on economies of scale and develop new products to adjust their product structure to increase profits.There are also a few companies that have been able to seize market opportunities and invest in other areas to obtain certain profits or cushion the pressure brought by rising raw material prices.